There were THREE CEO's that stood out for their calm, cool and collected thinking and the fact they had also taken the earliest action. Oh, one final and interesting point of data: However, with time, more conversation and data, their words were expressing a far different psychology hidden underneath. Some of this was because they didn't consume a lot of fear or negativity.ĪLL of them said, they WANTED their business to be healthy. The Strategy-Focused Group leaned WAY more on healthy networks and focused on solutions more and were overall more positive and felt more secure than others. Mostly in the way they talked about finding a plan or getting a plan more than the Fear-Focused group. The Unfocused Group had a bit of 'head in the sand' thinking and could've easily been classified as a part of the Fear-Focused group, but they demonstrated some slightly different traits. This clouded judgment and is preventing them to see what can be done. The Fear-Focused Group was the most negative and was watching too much media and occupying time on the blame game. All groups had businesses experiencing a slowdown in the past couple of weeks. No group was immune to currently experiencing a revenue dip.
This group was four times more likely to have already spoken to other CEO's about plans for growth, sustainability or opportunities.įinally, here are some key summary points about the three groups:. They used POSITIVE FUTURE-PACING words, 13 times more than the other groups. (Context was around possibly buying other businesses, buying more advertising/marketing, buying more talent/hiring.) They used the word 'BUY' eight times more than the other groups. They used the word 'ACTION' or 'OPPORTUNITY' derivatives six times more than the other groups. They're four times more likely to have already made changes to their teams. They're nine times more likely to be shifting product/service offerings. Despite the incredibly close proximity to China, it has a dramatically low number of cases when compared to other nations.) (Taiwan has had the fastest, smartest and most measured response. They're three times more likely to know about TAIWAN's response to the Coronavirus. They talked about 'VACATION/TIME OFF', six times more than the Strategy-Focused Group. They used the word 'HYSTERIA', three times more than the Strategy-Focused Group. They used the word 'FINDING,' in an emotional needs way, six times more than the Strategy-Focused Group. They used the word “PLAN” (or derivatives) in a negative or needs-based way eight times more than the Strategy-Focused Group. They're consuming over three times more media than the Strategy-Focused Group. Next, let’s look at the Unfocused CEO Group: (Words like 'struggle', 'fear', 'hard', or 'difficult'). They used negative future pacing words, 13 times more than the Strategy-Focused Group. They used the word 'FEEL', six times more often than the Strategy-Focused Group. 
They used the word CORONAVIRUS or COVID-19 seven times more often than the Strategy-Focused Group. They used the word 'GOVERNMENT' or 'TRUMP' 11 times more than the Strategy-Focused Group. They're currently consuming five times more media than the Strategy-Focused Group. I’ll start with the Fear-Focused CEO Group: The Strategy-Focused CEOs - this group is the most focused on taking what it's given and using it and is still focused on growth/opportunity. The Unfocused CEOs - this group is the one still uncertain on what to do, playing wait and see, and most dismissive. 
The Fear Focused CEOs - this group is the most emotional, most concerned and most overwhelmed. After looking at the data and reflecting on the conversations I divided the 29 CEOs into three groups:
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